CONTENT CREATION • SOCIAL MEDIA MANAGEMENT • WEBSITE OPTIMISATION
I am a passionate Digital Marketer with experience in content creation, social media management, and website optimisation.
Development of marketing content and campaigns for various platforms.
Creating monthly newsletters and targeted campaigns.
Development and maintenance of CMS-based websites and online stores.
Creating and scheduling content, engaging with followers, and analysing performance.
Using various software to create collateral for marketing campaigns.
Development of marketing campaigns and budget management.
Analysis of marketing campaigns, site visitors and conversions.
Understanding and implementing brand guidelines.
Managing multiple projects and deadlines.
2010 - 2024
I have successfully transformed a family-owned traditional offset print business into a thriving digital print operation, expanding services to include merchandise and apparel production.
My role covered a broad set of responsibilities both creative and operational functions;
2013 - 2023
I have operated a property development business, turning out dated properties into desirable homes for sale.
My role covered the end to end development, marketing and sale of properties, including;
I led a successful fundraising project for the Greenhithe School PTA, resulting in the production and sale of a cookbook, tea towels, and dishcloths.
In the aftermath of a devastating cyclone in February 2023, our local community faced significant hardship.
Recognising the need for support, I initiated a fundraising campaign printing t-shirts and other merchandise with artwork designed by a local artist specifically for the fundraiser to assist affected residents.
The campaign was a success, raising over $30,000. This initiative not only provided much-needed relief to those in need but also significantly boosted our business's customer base and strengthened our community ties.
Completed a comprehensive photography training course focused on product photography, gaining expertise in:.
Completed a comprehensive digital marketing course, gaining expertise in: