Inspiring Creativity

CONTENT CREATION • SOCIAL MEDIA MANAGEMENT • WEBSITE OPTIMISATION

SKILLS

I am a passionate Digital Marketer with experience in content creation, social media management, and website optimisation.

Content Planning and Creation

Development of marketing content and campaigns for various platforms.

Email Marketing (EDMs)

Creating monthly newsletters and targeted campaigns.

Website Management

Development and maintenance of CMS-based websites and online stores.

Social Media Management

Creating and scheduling content, engaging with followers, and analysing performance.

Design and Creative Collateral

Using various software to create collateral for marketing campaigns.

Digital Campaign Management

Development of marketing campaigns and budget management.

Web Analytics

Analysis of marketing campaigns, site visitors and conversions.

Brand Strategy

Understanding and implementing brand guidelines.

Project Management

Managing multiple projects and deadlines.

SOFTWARE

WORK EXPERIENCE

Director | Bowring Print

2010 - 2024


I have successfully transformed a family-owned traditional offset print business into a thriving digital print operation, expanding services to include merchandise and apparel production.

My role covered a broad set of responsibilities both creative and operational functions;

  • Design
  • Digital marketing
  • Graphic design
  • Web design
  • Photography
  • Social media management
  • Operations management
  • Project and job management
  • Job scheduling
  • Quoting
  • Website and e-commerce management
  • Procurement
  • Customer service
  • Business administration
  • Accounting
  • Payroll
  • Planning
  • Staff management
Director | Accendo Properties

2013 - 2023


I have operated a property development business, turning out dated properties into desirable homes for sale.

My role covered the end to end development, marketing and sale of properties, including;

  • Design and planning of interior and exterior renovations
  • Management of contractors and trades
  • Engagement and management of real estate agents
  • Sourcing furniture and homewares
  • Interior styling and decor design
  • Photography mock-ups and guiding professional photographers and videographers.

FUNDRAISING

PTA Fundraiser
Greenhithe School - 2024

I led a successful fundraising project for the Greenhithe School PTA, resulting in the production and sale of a cookbook, tea towels, and dishcloths.

Key Responsibilities
  • Project planning and team coordination
  • Recipe collection and curation
  • Collaboration with food photographer
  • Cookbook, tea towel and dishcloth design and production
Local Fundraiser
Bowring Print - 2023

In the aftermath of a devastating cyclone in February 2023, our local community faced significant hardship.

Recognising the need for support, I initiated a fundraising campaign printing t-shirts and other merchandise with artwork designed by a local artist specifically for the fundraiser to assist affected residents.

The campaign was a success, raising over $30,000. This initiative not only provided much-needed relief to those in need but also significantly boosted our business's customer base and strengthened our community ties.

QUALIFICATIONS / TRAINING

Product Photography
Three Little Wishes - 2023

Completed a comprehensive photography training course focused on product photography, gaining expertise in:.

  • Lighting techniques
  • Product placement
  • Post-processing
  • Equipment selection and setup
Certificate in Digital Marketing
The Career Academy - 2023

Completed a comprehensive digital marketing course, gaining expertise in:

  • Strategic website design
  • Online marketing psychology
  • Customer conversion strategies
  • Social media and web page optimisation
  • Digital marketing strategy development